Answer：
Yes, you can.
In accordance with Article 8 of the Trademark Law of the People's Republic of China: "Any sign that can distinguish the goods or services of a natural person, legal person or other organization from those of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations, sounds, and combinations of the above elements, may be registered as a trademark."
Therefore, foreign entities or individuals are eligible to apply for Chinese trademarks using their native language/characters.
However, we strongly recommend that foreign entities or individuals also register a corresponding Chinese-language trademark.
The Chinese market is primarily composed of Chinese-speaking consumers. A Chinese trademark is far easier to pronounce, promote, and remember, enabling your brand to be accepted and recognized by Chinese customers far more quickly.
