Turn the tide on your refused trademark with professional review representation. Managed end-to-end by a CNIPA-registered agency, responding precisely within the statutory deadline to fight for your registration.
A trademark refusal review is the statutory remedy available when the CNIPA Trademark Office rejects your application and you disagree with the grounds of refusal. You may file a request for re-examination with the Trademark Review and Adjudication Board (TRAB) within 15 days of receiving the notice of refusal.
This is not simply "trying again." An independent panel will re-hear your entire case — it is a dedicated window of opportunity designed by law to reverse an unfavorable decision. Throughout this period, your original priority date is preserved, and no one else can slip in and seize your mark.
Protect your investment — don't start over. Abandoning your application after a refusal means your prior search, official fees and market preparations are all wasted. Winning your mark back through review is by far the most cost-effective route.
In many typical scenarios, the success rate is promising. A refusal is not the final word. A review is well worth considering in any of the following situations:
The cited prior trademark has an unstable right (e.g., it is about to be cancelled for non-use, has already expired, or can be invalidated).
The examiner's judgment on similarity or distinctiveness is subject to debate, and you have strong arguments to rebut it.
Your mark has been used extensively and has built real market recognition, enabling you to prove no likelihood of consumer confusion.
Your goods or services were wrongly classified as similar when they are clearly different in function, purpose, or trade channels.
In these cases, the TRAB panel will weigh all the facts, arguments and evidence you submit, giving you a very real chance to overturn the original refusal.
Lock in your priority and block competitors. Your original filing date remains valid throughout the review process. If you simply drop the application, a later filer could apply for a similar mark on a nearby date — and you may lose your rights permanently. Initiating a review forecloses that opportunity for others.
We dissect the grounds of refusal, the cited marks, and the legal provisions in the CNIPA notice, identifying the points that can be challenged.
Based on current examination practice and comparable cases, our senior attorneys give you an honest, realistic assessment — we will never push you into a review blindly.
We build a multi-angle argument plan tailored to the status of the cited marks, the degree of similarity, your actual use, and distinctiveness issues.
We guide and assist you in gathering and organizing evidence of use, reputation, coexistence agreements, and other critical materials, and we draft a comprehensive, professional statement of grounds.
Once all materials are complete, we file the formal application well within the statutory deadline, ensuring no procedural misstep from the start.
After filing, we continuously track the TRAB's review pace and proactively respond to any supplementary examination or evidence challenges.
Whatever the result, we inform you immediately and provide a concrete plan for the next move — whether that means further litigation or an adjusted registration strategy.
If you disagree with the TRAB's review decision, you still have a further remedy: you may file an administrative lawsuit with the Beijing Intellectual Property Court within 15 days of receiving the decision. We will help you evaluate the prospects of litigation and, if you decide to proceed, handle all legal procedures on your behalf, ensuring that no avenue of rights protection is left unexplored.
CNIPA Registered Agency
PUYIZHICHAN (Tianjin Puyi Intellectual Property Agency Co., Ltd.) is an agency legally registered and approved by the CNIPA, fully qualified to represent clients in the entire trademark refusal review process.
Under the relevant provisions of China's Trademark Law, a refusal review must be filed with the TRAB within the prescribed time limit and may be handled through a registered trademark agency. We ensure your review application is fully compliant in both procedure and legal application, leaving no hidden risk.
A: You have 15 days from the date you receive the CNIPA's notice of refusal to file a review. This deadline cannot be extended, so it is crucial to contact us as soon as possible to allow sufficient time for preparation.
A: The success rate depends on the specific grounds of refusal. For example, when the cited mark is vulnerable to non-use cancellation or invalidation, or your mark has acquired substantial market recognition, the chance of success is considerable. We give you a honest assessment at the evaluation stage — no exaggerated promises.
A: The key materials include the review application form, the original notice of refusal, evidence strongly proving prior use or reputation (such as sales figures, advertising, media coverage, if available), and a written argument addressing the grounds of refusal. We provide a detailed checklist and assist you throughout the preparation.
A: During the review period, your application remains in "pending substantive review" status, and your original priority filing date is preserved. No one else can register a similar mark in the same class, effectively locking in your rights date.
A: No. The review is specific to the rejected application and serves to protect its original priority date without impacting your other IP filings.
A: Yes. If you disagree with the TRAB's review decision, you may file an administrative lawsuit with the Beijing Intellectual Property Court. We can assist in evaluating the prospects of litigation and handle the case on your behalf, making sure every legitimate claim is pursued.
A: One hundred percent. Every refusal review case is handled directly by PUYIZHICHAN's in-house IP professionals — never outsourced to any third party — to ensure information security and quality control.
A: Our fees are quoted based on case complexity, the volume of evidence required, and other factors. After discussing your case and conducting a preliminary assessment, we provide a clear, transparent fee proposal with no hidden charges.
