Maintain your brand protection. Secure your next decade of growth. Ensure your registered trademark remains continuously valid and your brand foundation stays rock-solid with end-to-end services handled by an accredited CNIPA agency.
Pursuant to Article 40 of China's Trademark Law and Article 33 of the Implementing Regulations, a registered Chinese trademark is valid for a term of 10 years from the date of its registration.
Trademark renewal is the statutory procedure to extend this validity period if the trademark owner wishes to continue using the mark after its expiration. Each renewal registration extends the trademark protection for another 10 years, commencing from the day after the expiration date of the previous term. Simply put, it is a 10-year subscription to keep your brand's legal rights alive.
Preserve Decades of Brand Equity: Your trademark is one of your most valuable intangible assets. Allowing it to lapse means years of accumulated brand value, market recognition, and distribution channel relationships could disappear overnight. Timely renewal is the most cost-effective way to protect your market investments.
Prevent Competitors from Exploiting Your Mark: According to Article 50 of the Trademark Law, if a registered trademark is expired and not renewed, the CNIPA will not approve identical or similar trademark applications within one year from the cancellation date. However, once that one-year buffer expires, third parties can legally seize your mark. Renewing on time permanently blocks opportunistic squatting.
Maintain Marketplace Compliance & Competitive Edge: For international brands, an active trademark registration is a mandatory requirement to maintain flagship stores on e-commerce platforms (like Tmall and JD.com), authorize local distributors, or secure financing. Renewal keeps your legal moat intact.
We proactively monitor your trademark's expiration date and issue early alerts so you never miss a critical deadline.
Based on your original registration info, we prepare the complete renewal application, including the official application form and applicant identity files.
Upon receiving your signed materials, we immediately file the renewal directly with the CNIPA.
We handle the official fee payments and verify whether any grace period late fees apply based on your filing date.
Our team tracks the substantive examination of your renewal and delivers your official approval notice instantly.
Once finalized, we continue providing full lifecycle management and proactive IP protection strategies for your brand.
According to China's Trademark Law, you must adhere to the following strict timelines:
Regular Renewal Period: You can file for renewal within 12 months prior to the exact expiration date.
Grace Period: If you miss the regular window, you can still file within 6 months after the expiration date, subject to an official late fee (delay fee).
Consequences of Overdue: If no application is submitted by the end of the 6-month grace period, the CNIPA will legally cancel the registered trademark.
CNIPA Registered Agency
PUYIZHICHAN (Tianjin Puyi Intellectual Property Agency Co., Ltd.) is an official trademark agency legally registered and approved by the CNIPA, fully qualified to represent international clients in all trademark renewal matters.
We guarantee that every renewal application is 100% compliant. Because our internal team manages all cases directly, we completely eliminate the data leak and delay risks associated with outsourcing to third-party intermediaries.
A: Renewal directly extends your existing rights through a simple, fast procedure that preserves your original filing date and registration number. Re-registration requires starting over as a brand-new application, subject to full substantive examination, public opposition, and the risk of a flat refusal. Renewal is always the preferred strategy for an active brand.
A: The examination period for a renewal is significantly shorter than an initial application. Typically, the official Notice of Renewal Approval is issued within 1 to 2 months after submission.
A: No. The CNIPA issues an official Certificate of Trademark Renewal rather than a new registration booklet. This renewal certificate carries the same legal weight as your original document and must be presented alongside it to prove validity. If you strictly require a fresh booklet, we can apply for a replacement certificate via a separate procedure.
A: According to current CNIPA fee standards, the official fees are 450 RMB per class for e-filing (500 RMB for paper filings). If you file during the 6-month grace period, an additional official late fee of 225 RMB per class applies for e-filing (250 RMB for paper filings). Agency service fees are quoted separately. (Note: Official fees are paid to the CNIPA in RMB; we will provide clear invoices with transparent conversion for international payments).
A: No. Aside from the mandatory late fee, applications filed during the grace period are subject to the exact same examination standards and grant the same 10-year protection term. However, the grace period is a remedial safety net, not an extension of the regular timeline; we highly recommend filing during the regular window.
A: Yes. The CNIPA will process the renewal as long as the trademark itself is eligible, regardless of whether your corporate details match perfectly. However, we strongly advise filing a Change of Applicant Information immediately after renewal to ensure your future enforcement actions face no administrative hurdles.
A: Yes. There is no limit on the number of times you can renew. As long as you submit the application and pay the fees every 10 years, your trademark rights can last indefinitely.
A: Renewal only maintains validity; it does not immune your mark from other risks. You must still: ① Systematically archive proof of commercial use in China to defend against Non-Use Cancellations ("撤三" requests filed by third parties after 3 years of inactivity); ② Actively monitor the market for infringers; and ③ File in defensive classes as your business broadens.
A: Simply contact our team and provide your trademark registration number along with the owner's name. A dedicated PUYIZHICHAN specialist will instantly verify your deadline, organize the necessary materials, and manage the entire procedure seamlessly.
