Conducting a trademark search prior to application can significantly increase the success rate of trademark registration. As of June 2025, the number of valid registered trademarks in China has approached 50 million. Trademarks that are easily conceivable in China have a considerable probability of already being registered by others. Submitting a trademark application in China without a prior search carries a relatively high risk of rejection. After submission, it takes approximately three months to receive the examination results. To avoid wasting both time and money, it is advisable to conduct a trademark search first to assess the likelihood of success before deciding whether to proceed with registration.
