Today, while searching for "Singapore medicated oil" on Taobao, our team noticed a product from Singapore – Double Shrimp Brand Green Grass Oil – standing out prominently. It ranks high in the search results and continues to sell exceptionally well, visually confirming the strong demand and vast growth potential of Singapore medicated oils in the Chinese market.
Screenshot of search results for "新加披药油"
Behind this hot-selling product is Singapore-based TAI TONG AH CO PTE LTD. The company has demonstrated exceptional strategic foresight in branding, having begun its trademark layout in China as early as 1992. It has now secured comprehensive protection in Class 5 (pharmaceuticals and related goods). The company has not only registered core Chinese trademarks such as "双虾" (Double Shrimp) and "双虾标" (Double Shrimp Brand), but also English trademarks including "DOUBLE PRAWN" and "RUMAGON", along with figurative marks such as shrimp and portrait images – building a complete and robust brand protection system.
Screenshot of TAI TONG AH CO PTE LTD's trademark registrations in China
China’s market is vast, with enormous consumption potential, making it highly valuable for overseas enterprises to explore.
As China's legal framework and e‑commerce platform rules continue to improve, trademarks have become an essential requirement for entering the Chinese market. Today, major platforms such as Tmall, Taobao, JD.com, Douyin, and Pinduoduo all require a trademark registration certificate to open a brand store. Trademark compliance directly affects whether a brand can operate legitimately and develop stably.
As the saying goes: “Secure your trademarks before entering the market.”
If your company plans to explore the Chinese market, PUYIZHICHAN recommends prioritizing Chinese trademark registration. Currently, there are over 50 million active registered trademarks in China, and trademark resources are becoming increasingly tight. Not only do domestic companies face difficulties in finding available names and high likelihood of conflicts, but the later you register, the lower your success rate. For overseas brands, registering early is even more critical to seize the advantage. Failure to secure a trademark registration in China could prevent your brand from legally using its mark, increase brand costs, and hinder global expansion.
PUYIZHICHAN is a officially accredited trademark agency registered with the China National Intellectual Property Administration (CNIPA). We provide professional one‑stop services for Singaporean and other overseas brands, including Chinese trademark registration and strategic portfolio planning. With efficient and reliable professional support, we help overseas brands successfully establish themselves in the Chinese market and operate with confidence, striving to make your trademark brand go far and steady!
